Rebranding For A Strategic Sale
Rebranding For
A Successful Acquisition
Rebranding For
A Successful Acquisition
Overview
EduSpaces, a leading construction company specialising in high-end schools, needed to rebrand before selling the business to a new owner.
EduSpaces, a leading construction company specialising in high-end schools, needed to rebrand before selling the business to a new owner.
The goal was to position the company as a premium, trustworthy, and future-ready brand to increase its market value and facilitate a faster sale.
The Process
Research > Rebrand > Documents > Sale
The goal was to position the company as a premium, trustworthy, and future-ready brand to increase its market value and facilitate a faster sale.
The Process
Research > Rebrand > Documents > Sale
To ensure the rebrand resonated with EduSpaces' unique audience and values, we began with comprehensive research. This included:
Quantitative and Qualitative Interviews
We engaged with previous clients, including government representatives and school principals, to gather in-depth insights into EduSpaces’ strengths, reputation, and untapped opportunities.
Insights-Driven Design
Feedback from these interviews inspired a new visual identity and messaging framework that highlighted EduSpaces’ expertise, reliability, and commitment to building exceptional educational spaces.
To ensure the rebrand resonated with EduSpaces' unique audience and values, we began with comprehensive research.
This included:
Quantitative and Qualitative Interviews
We engaged with previous clients, including government representatives and school principals, to gather in-depth insights into EduSpaces’ strengths, reputation, and untapped opportunities.
Insights-Driven Design
Feedback from these interviews inspired a new visual identity and messaging framework that highlighted EduSpaces’ expertise, reliability, and commitment to building exceptional educational spaces.
Dedicated
to
improving
the
education
experience.
Shaping
Education's
Future,
Today.
Data
Data
informed
informed
decisions.
decisions.
Dedicated to
improving the
education experience
Dedicated to
improving the
education experience
Shaping
Education's
Future,
Today.
Shaping
Education's
Future,
Today.
Data
informed
decisions.
Data
informed
decisions.
The Result
The rebrand exceeded expectations:
Faster Sale:
The enhanced brand presence attracted serious buyers quickly, leading to a shorter sales process.
Increased Value
EduSpaces sold for a higher valuation than initially anticipated, cementing the rebrand as a key driver of success.
Key Takeaway
This project underscores the power of strategic branding in driving business outcomes. By aligning EduSpaces’ visual and verbal identity with its audience's expectations, we didn’t just elevate the company’s market position — we created a legacy that endures.
Credits:
Creative Direction: Jake Herbert
Project Management: Taya Wilson
Research: Hartin Consulting
Development: Mosfa
Animation & Graphics: Mouaad Chanhih
Faster Sale:
The enhanced brand presence attracted serious buyers quickly, leading to a shorter sales process.
Increased Value
EduSpaces sold for a higher valuation than initially anticipated, cementing the rebrand as a key driver of success.
Key Takeaway
This project underscores the power of strategic branding in driving business outcomes. By aligning EduSpaces’ visual and verbal identity with its audience's expectations, we didn’t just elevate the company’s market position — we created a legacy that endures.
Credits:
Creative Direction: Jake Herbert
Project Management: Taya Wilson
Research: Hartin Consulting
Development: Mosfa
Animation & Graphics: Mouaad Chanhih
What started as a passionate side hustle has grown into a full-fledged creative studio dedicated to helping the construction industry thrive.
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