A New Era for a Trusted Name in Construction
A New Era for a Trusted Name in Construction
A New Era for a Trusted Name in Construction
Overview
Royal Contractors, a leading construction company based in Sydney, has built a strong reputation delivering high-quality projects for schools and government contracts. With a history rooted in excellence, they sought a brand refresh that would honour their legacy while reflecting their forward-thinking approach.
Royal Contractors, a leading construction company based in Sydney, has built a strong reputation delivering high-quality projects for schools and government contracts. With a history rooted in excellence, they sought a brand refresh that would honour their legacy while reflecting their forward-thinking approach.
We set out to create a brand identity that celebrates Royal Contractors' history while positioning them as leaders in the construction industry:
Logo Evolution Inspired by Legacy
We drew inspiration from Royal Contractors’ original logo, which symbolised strength and craftsmanship through a series of building blocks.
The new logo refines these blocks into a clean, modern grid that conveys precision, order, and professionalism.
Dynamic Color Expansion
While the original brand leaned heavily on four coloirs, we introduced an expanded palette to enhance versatility across marketing materials.
This fresh colour scheme ensures the brand appears vibrant and engaging without overusing the core colours.
Streamlined Social Media Presence
To amplify their presence online, we introduced a series of cohesive themes for their social media platforms.
This thematic approach allows Royal Contractors to post more frequently, showcasing their expertise and commitment to excellence in school and government projects.
We set out to create a brand identity that celebrates Royal Contractors' history while positioning them as leaders in the construction industry:
Logo Evolution Inspired by Legacy
We drew inspiration from Royal Contractors’ original logo, which symbolised strength and craftsmanship through a series of building blocks.
The new logo refines these blocks into a clean, modern grid that conveys precision, order, and professionalism.
Dynamic Color Expansion
While the original brand leaned heavily on four coloirs, we introduced an expanded palette to enhance versatility across marketing materials.
This fresh colour scheme ensures the brand appears vibrant and engaging without overusing the core colours.
Streamlined Social Media Presence
To amplify their presence online, we introduced a series of cohesive themes for their social media platforms.
This thematic approach allows Royal Contractors to post more frequently, showcasing their expertise and commitment to excellence in school and government projects.
ANIMATION STYLES
GRID + VIDEO
The Result
The rebrand exceeded expectations:
The Results
A Unified Brand Identity: The rebrand has created a cohesive, modern, and instantly recognisable identity that reflects Royal Contractors’ reputation for quality and reliability.
Increased Online Engagement: The refreshed social media presence has improved engagement, helping the company to connect more meaningfully with stakeholders, clients, and the community.
Credits:
Creative Direction: Jake Herbert
Project Management: Taya Wilson
Development: Mosfa
Animation & Graphics: Mouaad Chanhih
The Results
A Unified Brand Identity: The rebrand has created a cohesive, modern, and instantly recognisable identity that reflects Royal Contractors’ reputation for quality and reliability.
Increased Online Engagement: The refreshed social media presence has improved engagement, helping the company to connect more meaningfully with stakeholders, clients, and the community.
Credits:
Creative Direction: Jake Herbert
Project Management: Taya Wilson
Development: Mosfa
Animation & Graphics: Mouaad Chanhih
The Results
A Unified Brand Identity: The rebrand has created a cohesive, modern, and instantly recognisable identity that reflects Royal Contractors’ reputation for quality and reliability.
Increased Online Engagement: The refreshed social media presence has improved engagement, helping the company to connect more meaningfully with stakeholders, clients, and the community.
Credits:
Creative Direction: Jake Herbert
Project Management: Taya Wilson
Development: Mosfa
Animation & Graphics: Mouaad Chanhih
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Ask yourself:
Another employee or an
entire design team?
It's a new way of doing things.
A foot in the door to proper design.
A way to finally compete with the big guys.
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